From the start of the season on March 31 through July 24, St. Louis Cardinals telecasts on FOX Sports Midwest are the highest-rated and most-viewed programming on prime time television in St. Louis.
2014 Cardinals telecasts are averaging a 7.56 household rating and 95,000 households in prime time (the hours from 7 to 11 p.m.). That is 41 percent higher than No. 2-ranked KMOV-CBS during the same period, according to Nielsen data.
Prime time ratings average – St. Louis market
|1||Cardinals on FOX Sports Midwest||7.56|
|2||4 KMOV CBS||5.35|
|3||5 KSDK NBC||4.42|
|4||2 KTVI FOX||3.77|
|5||30 KDNL ABC||1.85|
|7||11 KPLR CW||1.26|
The Cardinals have the second-highest local TV ratings in all of Major League Baseball – 7.56 (all FOX Sports Midwest telecasts). That has them on pace to finish in the top three in MLB for the 15th consecutive season.
In an indication of the strength of MLB nationwide, in addition to the Cardinals, 11 other MLB teams were also the top programming in primetime across all of television, including broadcast, in their markets.
MLB Games on Regional Sports Networks No. 1 Primetime in Market
|St. Louis Cardinals||7.56||95,000|
|Kansas City Royals||5.93||56,000|
|Boston Red Sox||5.64||137,000|
|San Francisco Giants||4.86||122,000|
* All data provided by Nielsen for the period of 3/31/14-7/24/14