SportsBusiness Journal has released its fifth installment of its every-other-year rankings of 235 minor league markets. The study encompasses 408 teams in five sports, including minor league baseball, of course. Others are basketball, hockey, indoor football and soccer.
The St. Louis Cardinals minor league affiliate cities from Double-A to short-season rookie level scored as follows. The 2011 and 2009 rankings are listed for comparison purposes.
|2013 rank||2011||2009||Market||Other teams included|
|35||29||46||Johnson City, Tenn.|
|55||114||6||Peoria, Ill||Peoria Rivermen – hockey|
|104||78||127||Palm Beach County, Fla.||Jupiter Hammerheads – Marlins|
|133||141||113||State College, Penn.|
For the second consecutive study, the Cardinals Appalachian League location of Johnson City, Tennessee, scores best of the five cities included. Peoria, Illinois also ranked well, in the top 25 percent. It was a nice rebound after a huge drop in 2011.
Palm Beach, Florida and Springfield, Missouri came in around the midpoint with State College also in the upper edge of the mid-range. Both Springfield and State College improved slightly in the 2013 rankings.
Because of the NBA Memphis Grizzlies, the Tennessee city is considered a major league market, excluded from this work.
A market’s total score was generated from three category-specific scores: tenure rank, attendance rank and economic rank.
Tenure is extremely important, accounting for two-thirds of each market’s grade. It comes from a formula that includes each team’s length of presence in its market and applies penalties if teams move away or cease operations.
Attendance is just one-fifth of each market’s grade. It comes from the total attendance of all a market’s teams and overall percentage of seats filled over the most recent five-year period.
Economic rank takes into account unemployment, population and each market’s Total Personal Income (TPI).
Full rankings as well as information about the research, including a listing of the teams and leagues tracked and each market ranked, are available at www.sportsbusinessjournal.com.
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