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Brian Walton's news and commentary on the St. Louis Cardinals (TM) and their minor league system

FOX Sports Midwest second in 2013 first-half MLB TV ratings

FOX Sports Midwest, the television home of the St. Louis Cardinals, is ranked second among the 29 US-based regional baseball networks in the first half of the 2013 season, according to a recently-released report from Crain’s Detroit Business.

FOX Sports Midwest has a per-game average rating of 8.27, according to data sourced from New York City-based audience tracker The Nielsen Co. and reported by Crain’s.

Number one in 2013 is the network covering another first-place club from the Central Division – the Detroit Tigers of the American League. FOX Sports Detroit’s per-game average rating for Tigers broadcasts is 9.13. While currently tops, it is slightly down from FSD’s MLB-leading 9.21 for the first half of 2012 and equal to their 9.13 mark for the full season.

As recently as 2010, FOX Sports Midwest led MLB at the mid-season point with a 9.70 rating and for the entire season at 9.50.

According to SportsBusinessJournal’s recap of 2012 Nielsen ratings, FS Midwest finished third in MLB for the most recent full season with a 7.68 rating, behind FS Detroit and FS Ohio (Reds). That was down 13.5 percent from FS Midwest’s 2011 mark of 8.72. FS Midwest has a current streak of 13 consecutive seasons finishing among MLB’s top three.

The Cardinals have 4 1/2 years remaining in their current contract with FOX Sports Midwest in a deal that had been extended and expanded to all non-nationally covered contests prior to the 2007 season.

The woeful Houston Astros, last in MLB in 2012 at 1.02, really struggled on and off the field in the first half of 2013. Their rating of 0.43 on Comcast SportsNet Houston is the lowest in MLB since 2008. It equates to approximately 10,000 households tuned in per game.

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Brian Walton

Brian Walton runs The Cardinal Nation and The Cardinal Nation Blog, covering the St. Louis Cardinals and minor league system.
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4 Responses to “FOX Sports Midwest second in 2013 first-half MLB TV ratings”

  1. Nutlaw says:

    Well done, Houston. Why are you still a major league franchise, again?

    • Brian Walton says:

      According to what I have read, CSN Houston is a new network, with the team a partial owner. The bad news is that it is being carried in only about 40 percent of Houston due to contract issues. Seems like that is the last thing a team trying to re-establish its fan base needs.

  2. Nutlaw says:

    Interesting article here, at a site that usually just has fluff:

    Nice mention of the Cardinals’ fleecing of the A’s during the Holliday deal and interesting conclusions on dealing away prospects.

  3. […] television, the long-term ratings success of FOX Sports Midwest has often been reported, including right here. Nielsen singles it out as well – “Detroit and St. Louis have had more consistent success, and […]

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