FOX Sports Midwest, the television home of the St. Louis Cardinals, is ranked second among the 29 US-based regional baseball networks in the first half of the 2013 season, according to a recently-released report from Crain’s Detroit Business.
Number one in 2013 is the network covering another first-place club from the Central Division – the Detroit Tigers of the American League. FOX Sports Detroit’s per-game average rating for Tigers broadcasts is 9.13. While currently tops, it is slightly down from FSD’s MLB-leading 9.21 for the first half of 2012 and equal to their 9.13 mark for the full season.
According to SportsBusinessJournal’s recap of 2012 Nielsen ratings, FS Midwest finished third in MLB for the most recent full season with a 7.68 rating, behind FS Detroit and FS Ohio (Reds). That was down 13.5 percent from FS Midwest’s 2011 mark of 8.72. FS Midwest has a current streak of 13 consecutive seasons finishing among MLB’s top three.
The Cardinals have 4 1/2 years remaining in their current contract with FOX Sports Midwest in a deal that had been extended and expanded to all non-nationally covered contests prior to the 2007 season.
The woeful Houston Astros, last in MLB in 2012 at 1.02, really struggled on and off the field in the first half of 2013. Their rating of 0.43 on Comcast SportsNet Houston is the lowest in MLB since 2008. It equates to approximately 10,000 households tuned in per game.
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