The oft-quoted phrase, “There is no such thing as bad publicity,” is usually accredited to P.T. Barnum of big top fame.
However, the ultimate showman Barnum was never faced with the challenge of promoting Memphis Redbirds baseball – a minor league club in a market that includes major league sports and NCAA headliners.
To make matters even tougher, the 2012 Redbirds were en route to a dreadful 40 games-under-.500 season. The pitching usually performed better than the offense, a good scenario for the rabid baseball fan perhaps, but less so for a casual fan looking for action.
Advertising agency Archer Malmo adopted an approach to draw interest to the club that is unique, to say the least.
To promote a Redbirds home stand, the agency covered a car in fake bird droppings and parked it near a busy Memphis intersection. The sign read, “The Redbirds are in town,” with ticket ordering information listed.
I don’t know about you, but that visual, while certainly creative, does not exactly cause me to want to head over to the ballpark and take a seat to get a closer view of whatever supposedly left that load behind.
All things considered, the Redbirds had a decent season at the gate. Their per-game average of 6,954 placed them sixth in the 16-team Pacific Coast League. That was down about 100 fans per game from their fifth-place showing in the 2011 rankings.
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