The Cardinal Nation blog

Brian Walton's news and commentary on the St. Louis Cardinals (TM) and their minor league system

“Dropping” into Memphis’ AutoZone Park

The oft-quoted phrase, “There is no such thing as bad publicity,” is usually accredited to P.T. Barnum of big top fame.

However, the ultimate showman Barnum was never faced with the challenge of promoting Memphis Redbirds baseball – a minor league club in a market that includes major league sports and NCAA headliners.

To make matters even tougher, the 2012 Redbirds were en route to a dreadful 40 games-under-.500 season. The pitching usually performed better than the offense, a good scenario for the rabid baseball fan perhaps, but less so for a casual fan looking for action.

Advertising agency Archer Malmo adopted an approach to draw interest to the club that is unique, to say the least.

To promote a Redbirds home stand, the agency covered a car in fake bird droppings and parked it near a busy Memphis intersection. The sign read, “The Redbirds are in town,” with ticket ordering information listed.

I don’t know about you, but that visual, while certainly creative, does not exactly cause me to want to head over to the ballpark and take a seat to get a closer view of whatever supposedly left that load behind.

All things considered, the Redbirds had a decent season at the gate. Their per-game average of 6,954 placed them sixth in the 16-team Pacific Coast League. That was down about 100 fans per game from their fifth-place showing in the 2011 rankings.

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Brian Walton

Brian Walton runs The Cardinal Nation and The Cardinal Nation Blog, covering the St. Louis Cardinals and minor league system.
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7 Responses to ““Dropping” into Memphis’ AutoZone Park”

  1. WestCoastbirdWatcher says:

    I don’t know about you, but that visual,…… while certainly creative,…….. does not exactly cause me to want to head over to the ballpark and take a seat to get a closer view of whatever supposedly left that load behind.

    Isn’t it true in life Brian? The ML team gets some needed capital support from Fox, and signs up to televise Cardinal games on top of their struggling franchise. Seems like the origin of those droppings comes from afar. Does the car have Missouri plates?

    My time here is coming to a close. That very “demon” that was often a complaint of mine, is seriously threatening your baseball traditions here. I am so content personally, but I know that feeling is not held by all. The shortest are often the most stressed.

    From a baseball standpoint, the biggest danger to the young pitching is exposure to low or undependable run support. It will haunt. The invitation to M McG, considering the variables I am watching…………it the staking of a goat………… done this early should be a concern to some here…. unless they know he will be leaving………….

    • JumboShrimp says:

      Westie, thanks for stopping………bye that is.
      You are always very welcome back here, classing this place up, even after you are evicted from the next web site.

  2. WestCoastbirdWatcher says:

    There is no place quite like this one Jumbo …………. I could tell you hair raising tales about this team……. I am grateful in the end that it wasn’t necessary …………. rarely will you ever see this type of exposure in high finance……… that Tony and BD caused with there struggles……….. BD got most of his stimulating ideas from exploring those battle lines ………… he designed his “Laundromat” around them ………hey, another bull pen guy goes down………. you would never guess the reason ……. so don’t worry about it…… I will try to pop in on occasion if scheduling encourages it………….. that could be fun ……..

  3. JumboShrimp says:

    Some Cards signees who played with other teams in 2012:
    Andrew Brown and Adam Ottavino, Rockies;
    Joe Mather, Cubs;
    PJ Walters, Twins;
    Brett Wallace, Astros;
    Colby Rasmus, Jays;
    Nick Stavinoha, Hiroshima;
    Brendan Ryan, Mariners;

  4. JumboShrimp says:

    Its the time of year for adjusting the 40 man roster. The Cards could consider dropping Skip Schumacker, though he has a contract for 2013. They did this once with a 2Bman after 2008 by dropping Adam Kennedy. Skip was cold as a hitter late in the season. Descalso stepped up to become the primary guy at 2B. Skip has been a good character team leader for years, but the team always needs to look at how to improve its use of roster slots.

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