In a brilliant marketing move, The Topps Company, Inc. has included in select new baseball card sets for 2012 a very unique card. It features the Rally Squirrel, famous in part for having briefly interrupted play during a Skip Schumaker at-bat in Game 4 of the National League Division Series at Busch Stadium on October 5. The squirrel became a good luck charm to some, as the underdog St. Louis Cardinals went on to win the 2011 World Series.
The card is labeled as Schumaker’s, but only a small part of the player’s right leg and foot are visible, as the squirrel is the featured performer. This drew mounds of attention on the internet over the past few days, with some people having expressed amusement while others exhibited anger over a perceived slight to the Cardinals’ 2011 second baseman.
One thing is for sure; it led to an avalanche of publicity the trading card company could not buy. As noted by a pleased Topps spokesman I reached on Tuesday, “This thing has really blown up.”
Concerned members of the public can stand down now, as contrary to a number of news stories, the Rally Squirrel card is an extra and does not replace Schumaker’s regular 2012 baseball card.
As a reassurance to Cardinals fans and collectors alike, the Topps spokeman closed with the following. “There will be way, way more of his standard card available though for all the St. Louis Cardinals fans.”
Update: Enterprising private business people are already listing the Rally Squirrel card for sale in the secondary market. For example, through the online auction website ebay.com, starting prices for the special card are $200 or more.
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