“Tasteless” radio station stunt targeted at Mark McGwire leads to banishment.
WiLD 95.5 radio learned the upper limits of wildness in the eyes of Roger Dean Stadium officials on Thursday, when they were booted from the premises.
It isn’t just St. Louis Cardinals manager Tony La Russa protecting new hitting coach Mark McGwire from the relentless media hordes. Roger Dean Stadium general manager Joe Pinto got into the act, banning the Palm Beach-based radio station from the site.
The WiLD crew was booted from the Cardinals and Marlins spring training facility due to what Pinto labeled a “tasteless” promotion. Outside the stadium, the station set up a stand with a life-size McGwire cutout. They passed out large “steroid darts”, encouraging fans to toss the projectiles, “injecting” the cardboard version of Big Mac.
Wacky morning disc jockey Kevin Rolston told the Palm Beach Post that about ten people had hit the target, winning spring training game tickets, before stadium security gave them the boot.
Rolston, who didn’t actually come to RDS, sending station employees instead, defended the stunt. “Our point is, I don’t think many people are past it, even after the apology he gave, unless they’re blinded by being diehard Cardinals fans.”
Pinto got the last word, however.
“Mark McGwire is a partner on our team,” the GM told the paper. “I am not going to exploit the guy. My issue was they were doing something stupid on our property. It wasn’t right. It was tasteless.”
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