The Cardinal Nation blog

Brian Walton's news and commentary on the St. Louis Cardinals (TM) and their minor league system

Scout.com Cardinals site gets new name


Effective Monday, July 27, Scout.com’s St. Louis Cardinals’ website has been renamed “The Cardinal Nation”. “The Birdhouse” name has been retired.

While our name has changed, in terms of site access, nothing has changed – other than a new logo and the fact that the URL thecardinalnation.com will be pointing to stlcardinals.scout.com, instead of here.

All of our writers remain and their content continues uninterrupted, including prospect interviews, team reports, and insider news. Our great free features continue like our daily major and minor league reports, extensive player database with photos and links to an entire career of feature articles, along with free message boards to discuss and debate the Cardinals and their minor league affiliates.

“The Cardinal Nation blog”, thecardinalnationblog.com, continues right here with my more personal commentary and opinion-type pieces.

To summarize the URLs:

Scout.com website, The Cardinal Nation: stlcardinals.scout.com or thecardinalnation.com

My blog, The Cardinal Nation blog: thecardinalnationblog.com

I appreciate your readership and hope you like the changes and increased energy we are bringing to the Scout.com site.

As it has all along, this blog will remain ad-free, clutter-free and will offer new Cardinals news and commentary on a daily basis – because I love what I do. Thanks for stopping by!

9 Responses to “Scout.com Cardinals site gets new name”

  1. JumboShrimp says:

    Thanks for your hard work, Brian. You are a gifted writer, as this blog will make increasingly evident. Good writing and good thinking are hard to separate.
    If Fate so allows and is kind, JS shall endeavor to render assistance to your mission.

  2. JumboShrimp says:

    For reasons not entirely obvious, short messages via Twitter seem to be gaining in popularity. While Shakespeare opined that brevity is the soul of wit, the Bard was never privilged to see reporting by Twitter. Lucky him.
    WS might have thought brevity to be the soul of twit.

    Faberge eggs. Twit thinking.

  3. JumboShrimp says:

    Sigh. I had not known. Gameday has added a Twitter feature. Now twits willbe able to twit their thoughts via Gameday.

    How splendid this will be twit senders and twit readers.

    Can this blog add twitter? Or should it be a twitter free zone?

    Time will tell.

  4. Brian Walton says:

    Earlier in the season, Joe Strauss defiantly and in no uncertain terms told anyone who would listen, “Only twits Twitter.” Now, he is tweeting too. I am looking forward to talking with him in NY next week to understand what is behind such a dramatic change in direction.

    I understand the interest in the medium to get gossip or breaking news out there first, but to me, it seems about as enduring and durable as paper towels.

    I may be in the minority, but I want to give readers fewer, not more different places to look for information. On a related point, if I was to commit to Twitter, I would feel obligated to feed it regularly. Nothing would be worse than to make a big deal out of telling readers to “follow me on Twitter” only to not tweet. I have seen some do just that.

    Last weekend in Philly, I asked a writer sitting next to me who was busy tweeting how he has time to do that, update Facebook, answer emails and still write his articles. He said he is giving Facebook less attention now and is struggling to find time just to read his mail, let alone answer it. My priorities are different.

    I do have a Facebook presence and some readers access my articles that way, but I have it set up so that my new blog posts are automatically loaded there, requiring no extra steps on my part. But, I guess Facebook is so “last-year”.

    It seems Twitter is the new social networking fad. There will probably be something else next year.

    The bottom line for me is that I keep asking writers about Twitter, wanting to be convinced it is worth doing. So far, I haven’t heard a compelling case. So I remain on the tweeting sidelines by choice. Maybe someone reading this can help change my mind…

  5. JumboShrimp says:

    Mr. Strauss works for the Post Dispatch. He is not fully in charge, creatively speaking, but works in loyal service to his employer. This may explain his change of heart. Strauss can write well, explaining his initial skepticism. Newspapers are under economic pressure and to adjust are experimenting in search of readership. If Twitter is a means to boost readership, it must be tried.

    There is something inherently conflictful about asking writers about Twitter. One is either a writer on baseball or not. Twitter seems too brief a medium to enlighten, in a sensible way.
    Its constructive purpose could be to break a news flash, with details to follow. Yet there are not an abundance of stories that are flash worthy. And the medium of this blog can already handle stories long or brief. While I know nothing of Facebook and this seems unlikely to change, in my mind it has much more potential to endure by providing functions. Twitter seems more like pig Latin or a pet rock, not of prolonged appeal.

  6. CariocaCardinal says:

    it doesn’t look like the old URL is pointing to scout.com

  7. Nutlaw says:

    Twitter is not appealing to me whatsoever. Why twit when you have a site to post on? One sentence blurbs may appeal to the ADHD crowd, but they usually aren’t particularly enlightening.

  8. CariocaCardinal says:

    Looks like the redirect is working now

  9. Brian Walton says:

    Unfortunately, despite what I thought was a good plan, not all the steps occurred in the manner and timeframe promised. July has been a very interesting behind-the-scenes month. Hopefully, the major changes are now complete.

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